Perform[cb] (formerly Clickbooth, and later Adperio) and RevBoost represent two distinct philosophies in the CPA network world. As the Performance Marketing Association has observed, the performance marketing sector continues to evolve with networks choosing between technology-driven and relationship-driven models. Perform[cb] has rebranded multiple times and grown into a technology-driven performance marketing company with AI-powered optimization. RevBoost has remained a focused, relationship-driven affiliate network since 2008. Both deliver results for publishers, but the experience of working with each is markedly different.
This guide examines every factor that matters to an affiliate choosing between these two networks, from commission structures and verticals to compliance requirements and day-to-day publisher support.
Quick Comparison Table
| Feature | RevBoost | Perform[cb] |
|---|---|---|
| Founded | 2008 | 2002 (as Clickbooth) |
| Commission Models | CPA, CPL, Revenue Share | CPA, CPL, CPI, CPS |
| Number of Active Campaigns | 200+ | 500+ |
| Key Verticals | Fintech, Insurance, Health, Subscriptions, E-commerce, Lead Gen | Health & Beauty, Finance, Entertainment, Mobile Apps, E-commerce |
| Payment Terms | Net-30 | Net-30 (Net-15 for top publishers) |
| Minimum Payout | $50 | $50 |
| Payout Methods | ACH, Wire, Check, Bitcoin, Ethereum | ACH, Wire, Check, PayPal |
| Incent Traffic Allowed | Yes (on select offers) | Very limited |
| Dedicated Account Managers | Yes (all publishers) | Yes (tiered based on volume) |
| Technology Focus | Straightforward tracking + personal service | AI-driven optimization, proprietary tech |
| Compliance | Standard network compliance | Strict compliance with dedicated team |
About RevBoost
RevBoost has operated as a performance affiliate network since 2008, building its reputation on reliable payments, personal account management, and a curated offer portfolio. The network manages 200-plus active campaigns across fintech, insurance, health, subscriptions, e-commerce, and lead generation. RevBoost supports CPA, CPL, and revenue-share models and distinguishes itself by accepting both incentivized and non-incentivized traffic on qualifying offers.
With over 1,200 active publishers, RevBoost operates at a scale where every publisher relationship gets genuine attention. The network pays via ACH, wire, check, Bitcoin, and Ethereum on Net-30 terms and has maintained a perfect payment record since its founding.
RevBoost Strengths
- Perfect payment history: Eighteen years of on-time payments with zero missed disbursements is a track record few networks can match.
- Cryptocurrency payouts: Bitcoin and Ethereum payment options serve international publishers and those who prefer decentralized finance.
- Incent-friendly policies: RevBoost openly supports incentivized traffic on eligible campaigns, making it ideal for offerwall operators and rewards platforms.
- Revenue-share offers: The availability of rev-share deals means publishers can build recurring income streams rather than relying solely on one-time payouts.
- Accessible account management: Every publisher gets a dedicated account manager regardless of volume. This is not a tiered support model.
RevBoost Limitations
- Smaller offer library: The curated catalog of 200-plus offers means less variety compared to larger networks.
- Net-30 standard schedule: RevBoost's default Net-30 terms are slower than Perform[cb]'s Net-15 option, though accelerated terms (Net-15, weekly) are available for qualified high-volume publishers.
- Less technology-driven: RevBoost focuses on relationships and service rather than proprietary AI optimization tools.
About Perform[cb]
Perform[cb] has a long history in the CPA space, tracing its roots back to Clickbooth's founding in 2002. After acquiring Adperio and rebranding, Perform[cb] positioned itself as a technology-first performance marketing company. The network uses proprietary AI to match publishers with optimal offers and has invested heavily in compliance infrastructure.
Perform[cb] offers 500-plus campaigns across health and beauty, finance, entertainment, mobile apps, and e-commerce. The network supports CPA, CPL, CPI (cost per install), and CPS (cost per sale) models. Perform[cb] has won multiple Blue Book and mThink survey awards and is considered one of the premier CPA networks in the industry.
Perform[cb] Strengths
- AI-powered optimization: Perform[cb]'s proprietary technology automatically matches publishers with the highest-converting offers based on traffic data. This is a genuine advantage for publishers who want algorithmic assistance.
- Strong compliance team: The network invests heavily in compliance, which protects both advertisers and publishers from fraud. This also means offers tend to be more stable and less likely to be pulled unexpectedly.
- Accelerated payments for top publishers: High-volume affiliates can negotiate Net-15 terms, which is a meaningful improvement over standard Net-30.
- Industry awards and reputation: Multiple #1 CPA network rankings in mThink's Blue Book survey lend significant credibility.
- CPI offers: The inclusion of cost-per-install campaigns makes Perform[cb] attractive for mobile app promotion specialists.
Perform[cb] Limitations
- Strict traffic policies: Perform[cb] is notably restrictive about incentivized traffic and certain media-buying methods. Publishers with non-standard traffic sources may struggle to get approved.
- Tiered support model: While top earners receive excellent service, smaller publishers may find account management less responsive.
- No crypto payouts: Despite the growing demand for cryptocurrency payment options, Perform[cb] sticks to traditional methods.
- Complex onboarding: The application and approval process can be demanding, particularly for newer affiliates without a substantial track record.
Head-to-Head: Key Differences
Technology vs. Relationships
This is the defining difference between these two networks. Perform[cb] leads with technology: AI optimization, sophisticated tracking, and data-driven offer matching. RevBoost leads with relationships: personal account managers, flexible deal structures, and one-on-one support. Neither approach is inherently better. Publishers who prefer a hands-off, data-driven experience will gravitate toward Perform[cb]. Those who want a partner they can call, negotiate with, and build a long-term relationship with will prefer RevBoost.
Traffic Flexibility
RevBoost is significantly more accommodating of incentivized traffic. If you run an offerwall, a rewards application, or any platform that incentivizes user engagement, RevBoost is the clearer choice. Perform[cb]'s stricter compliance standards mean they are a better fit for non-incent publishers who run clean paid-media or organic traffic. The IAB publishes traffic quality guidelines that both networks reference when establishing their traffic acceptance policies.
Offer Variety
Perform[cb]'s 500-plus campaigns provide substantially more variety than RevBoost's 200-plus. However, more offers does not automatically mean better results. RevBoost's curated approach means every offer in the catalog has been vetted for strong payouts and reliable advertiser payments. Quality versus quantity is a genuine trade-off here.
Payment Comparison
Both networks use Net-30 as their standard, with accelerated terms available for top performers. Perform[cb] offers Net-15 for high-volume affiliates; RevBoost offers Net-15 and weekly options for qualified publishers based on volume and advertiser feedback. RevBoost also counters with cryptocurrency payment options and an unblemished payment history. According to FTC endorsement guidelines, affiliates working with either network must disclose their financial relationship with advertisers in their promotional content. For international publishers, RevBoost's crypto payouts can mean lower fees and faster receipt of funds compared to wire transfers.
Who Should Choose RevBoost?
- Publishers running incentivized traffic of any kind
- Affiliates who want cryptocurrency payment options
- Publishers who value personal, accessible account management over AI tools
- Affiliates focused on fintech, insurance, or subscription verticals
- Newer publishers who want a network that will invest time in helping them grow
- Anyone who prioritizes payment reliability above all else
Who Should Choose Perform[cb]?
- Publishers who want AI-powered offer optimization
- Affiliates running clean, non-incent paid media at high volume
- Mobile app promotion specialists who need CPI offers
- Publishers in health and beauty or entertainment verticals
- High-volume affiliates who can qualify for Net-15 payment terms
- Affiliates who value strict compliance as a quality signal
The Bottom Line
Perform[cb] and RevBoost serve the same industry but with different philosophies. Perform[cb] is a technology company that runs an affiliate network. RevBoost is an affiliate network that puts relationships first. Your optimal choice depends on your traffic type, preferred working style, and which verticals you operate in. Many affiliates work with both networks to diversify their income and access different offer types.
Experience the RevBoost difference
Join a network that has never missed a payment since 2008. Get a dedicated account manager from day one, access crypto payouts, and run incent-friendly offers across fintech, insurance, health, and more.
Apply to RevBoost