This page answers the questions advertisers ask most before launching on RevBoost — how performance pricing works, how publishers are vetted, what fraud protection looks like, and what you can see in reporting. For the full picture of our advertiser program, see RevBoost for Advertisers.
Frequently Asked Questions
How does pricing work on RevBoost?
RevBoost is performance-only. You choose a CPA (Cost Per Action), CPL (Cost Per Lead), or rev share model, define the conversion event, and set the payout you're willing to pay for each completed action. You pay when conversions happen — not for impressions or clicks.
What is the difference between CPA, CPL, and rev share?
CPA pays a fixed amount per completed action, such as a signup, sale, or install. CPL pays per qualified lead, such as a completed quote form. Rev share pays publishers a percentage of the revenue their referred customers generate over time. Many advertisers combine models across campaigns.
What does it cost to get started?
Pricing is performance-based — you pay the payout you define for each completed action. Campaign specifics like caps, geos, creatives, and allowed traffic types are configured with your account manager during setup.
How does RevBoost vet publishers?
Every publisher application is manually reviewed before approval. We verify traffic sources, check compliance, and monitor quality on an ongoing basis. Publishers with fraud or bot traffic, brand-bidding campaigns, or unverifiable sources are not accepted.
How does RevBoost protect advertisers from fraud?
Through manual publisher vetting at onboarding, ongoing traffic monitoring, compliance audits, and direct communication with publishers and advertisers when questions arise. Human oversight is built into the process — we don't rely solely on automated tools.
What verticals does RevBoost serve?
Fintech and banking, insurance, health and wellness, subscriptions, e-commerce, SaaS and apps, and lead generation. If your offer fits an adjacent vertical, contact us — publisher matching is handled case by case.
What traffic types can my campaigns access?
Search, social, email, native, content and SEO, influencer, and incentivized traffic from offerwall and rewards site publishers. You control which traffic types your campaign allows — restrictions are enforced at the offer level.
Should my campaign allow incentivized traffic?
It depends on your conversion event. Incentivized traffic can deliver high-volume conversions at lower CPAs for offers like app installs, trials, and signups. For offers that need high downstream intent, non-incent channels may fit better. Your account manager will recommend the right mix — allowing incent is always your decision.
How do I launch a campaign?
Contact us about your product, audience, and conversion goals. We configure your offers and conversion events, distribute creatives, and match your campaign with publishers suited to your vertical. Once live, you monitor performance in real time and we optimize with top-performing publishers.
What reporting will I have access to?
Real-time, publisher-level performance data: which publishers drive conversions, at what volume, and at what quality. Reporting runs on our ClickGo platform.
Who manages my campaign day to day?
A dedicated account manager handles publisher matching, campaign setup, creative distribution, and ongoing optimization. You work with a person who knows your campaign, not a ticket queue.
How is performance marketing different from buying ads directly?
With direct ad buying, you pay for impressions or clicks whether or not they convert. With performance marketing, you pay only for completed actions you define. You also reach channels you can't buy directly — email lists, content sites, comparison pages, and offerwalls — through publishers who already own those audiences.
Related Resources
- RevBoost for Advertisers — pricing models, verticals, and how campaigns launch
- How Performance Marketing Works — the full model explained end to end
- Advertiser vs Publisher — the two sides of a CPA network
- What Is CPA in Affiliate Marketing?
- Publisher FAQ — how the other side of the network works
Ready to Scale with Performance Marketing?
Launch your first campaign on RevBoost — performance-only pricing, manually vetted publishers, and real-time publisher-level reporting. Tell us about your goals and we'll match you with the right publishers.
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